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  • Writer's pictureHFUX Research | Medical HF

HFUX Research to participate in a panel discussion at 2023 HFES 67th International Annual Meeting

We are excited to announce that #HFUXResearch founder and CEO, Heidi Mehrzad, will be participating in a panel discussion with Christy Harper of End to End User Research, Amrita Sidhu Maguire of Dell Technologies, Melissa Meingast of Hewlett Packard Enterprise, and Andrew Muddimer of Rice University, at the 67th International Annual Meeting of the Human Factors and Ergonomics Society October 23-27, 2023 in Washington, D.C. The panel will be moderated by Rose Figueroa of Rimkus Consulting Group, Inc.


In this Product Design Track Presentation, the panelists will discuss the latest insights on Failure as a Path to Innovation and Resilient Outcomes.

Do you cringe at the thought of failure? Does it make you feel uncomfortable? Is it something you avoid? This panel is about reframing the way we see failure and its necessity to growth and progression.


Failure is a necessary part of the scientific process and something we expect to happen in the iterative process of user centered design (UCD). Yet, sometimes the fear of failing holds us back from experimenting and exploring the unknown. Companies should support and celebrate failure as a step in the path toward innovation.


The panelists will discuss their experiences with normalizing risks, accepting change, and embracing failure as a part of the learning process along the way. It will be a lively and insightful discussion. We hope you can attend!


October 23 – 27, 2023 | Washington, D.C.

Please visit the HFES Annual Meeting event website for the full program.





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